A year ago I filled out a customer survey and when it came to ticking details about social media membership, I totally flunked out. Although this blog was already up and running I wasn’t on Facebook, Twitter, LinkedIn or anything else. All part of a pattern when you consider that I was one of the very last people in the world to get a mobile phone (no kidding).
But lately I filled out the same survey – and ticked every social media box going. Have I finally joined the modern world? The jury’s still out, methinks. I’m just not a natural social media type, mostly because I have a very low stimulation threshold. Crowds, lots of noise, too much input make me hyper-ventilate and run for my duvet.
First off, I dipped my toe into social media by joining Twitter, gaily following friends and contacts, scrolling through new tweets in the evenings. But it didn’t take long for my head to explode. I literally couldn’t cope. The only way I managed to stop the very strong urge to shut down the account was by un-following almost everyone. The tally almost a year on? 28 following, 23 followers, 22 tweets. Oh dear.
Facebook works better. It’s gentler. But I’m still rubbish and go days without properly checking the feed. At least when I don’t check in I feel I’m missing something though, which gives me hope that I may, after all, have a social media pulse.
LinkedIn is good too – but I never do anything there, especially not (god forbid) add my latest translation projects or anything sensible.
So where does this leave me when it comes to marketing my book? Well, clueless is the first word that springs to mind …
In a moment of compassion a PR friend of mine put me in touch with his company’s enthusiastic and bright social media guru. We met for coffee and – yes – my head did explode. In principle I was all up for having a Facebook Book page, and getting a Book twitter account. And the idea of writing a book blog was something I’d thought up all by myself and was finding quite appealing. But when I heard that to do it properly I should have started months ago, and that I would have to FB every day and tweet a few times a day, it all got TOO MUCH. So I had another twitter-flip and seriously thought about giving up on social media and just sticking to a nice, safe blog. But that really would be lame – so I’ve decided to just do what I can and take it at my own, somewhat Victorian, pace. If that means my book Twitter account only has 12 followers who hardly ever hear from me, and my Facebook page is mostly about letting people know a new blog is up or I’ve managed to get a book event, then so be it … Apparently you can take a horse to social media but you can’t make it drink.
Still, with book launch only two weeks away, I’ve taken the first, baby, steps and set up a Facebook Book page (Uma & Imp) and a Twitter account (@Uma_Imp). If you are social media literate, please follow! I’ll get onto ‘building my audience’ after I’ve had a lie down …
Thanks for reading,